CFP: Children’s Media Conference, Sheffield 4-5 July

Children’s Media Conference, Sheffield 4-5 July

RESEARCH STRAND 2013   

‘CALL FOR PAPERS’  



Introduction:

The Research Strand of the Children’s Media Conference (CMC) is a crucially important and popular part of this annual event, which attracts over 800 children’s media professionals to Sheffield every year.  The Conference takes place from the 3rd to the 5th July in 2013. www.thechildrensmediaconference.com
<http://www.thechildrensmediaconference.com>
The content shared during the research sessions is always eagerly anticipated by delegates and the research strand’s role is to provide valuable insights and thought provoking research to the children’s media community.  The research presented may also be incorporated into other conference sessions as appropriate, to disseminate it more widely, and to inform discussions on a variety of topics.
The wide variety of topics discussed and the range of types of presentation at the Conference can be seen in last year’s programme:www.thechildrensmediaconference.com/schedule/
<http://www.thechildrensmediaconference.com/schedule/>
The CMC Research Advisory Sub-Committee is delighted to announce this year’s call for papers to be presented at the 2013 Children’s Media Conference in Sheffield on the 4th and 5th July.

Broad Themes:
The Conference theme for 2013 is “Are we there yet?” The theme reflects the dramatic pace of evolution within the industry and children’s lives over the conferences’ 10 year history and, especially, asks us to consider evolution still to come. Although not all sessions may address this theme, all presenters and producers will be asked to consider how they can make their content relevant to it.
We are open to submissions relating to children aged 0-14 years of age. Some areas which could be considered are;
–       Up- to- date findings regarding children’s behaviour, media consumption, opinions, interests and aspirations, connected with media use.
–       Exploration of how the media forms children’s opinions
–       The role of the media in children’s lives and current trends in kid’s behaviour and use of media
–       Future Projections regarding children’s media, technology usage and consumption
–       Looking ahead and exploring what we have to consider around co-viewing across any media platform and how it might be changing in the       future
–       Exploration of second screen activity by children and young people
–       Exploration of habits and preference in the VOD sphere, especially on YouTube
–       Exploration of accessing video, social activity and gaming on mobile devices
–       Commercial data which can be shared is highly valued at the conference as few delegates have easy access to it –
–  What does success look like in the business of content production or distribution?
–  What are the market shares amongst the key brands?
–  How are sectors growing or changing?
–  What categories of content are trending?
–  Which age groups are well served, commercially important, or underserved?
Note these are merely ideas and suggestions.  The list is not meant to be prescriptive and we are keen to hear your thoughts of suitable, relevant and thought-provoking content which can be shared.

Submission Criteria
Over the years we have been able to identify the types of sessions which achieve the most success with the audience at the conference. Below is an outline of the submissions considerations we ask of our research agencies and academics and where possible your submissions should reflect the following;

  • Relevance to the audience (please look at the delegate guide from last year to give you an impression of the wide range of delegates who attend CMC): www.thechildrensmediaconference.com/wp-content/uploads/2012/07/Delegate-List-2012.pdf <http://www.thechildrensmediaconference.com/wp-content/uploads/2012/07/Delegate-List-2012.pdf>
  • An emphasis on findings, not methodology (this is the key to a successful presentation).  Each research session last only 30 minutes, presentations need to move directly to “value added”
  • Clear and concise action points for the audience to take away and be able to use from the research
  • Long-term research which enables us to understand the past better and explore and project the future better
  • Wide research which brings good statistical evidence to bear and provides a good basis for market understanding
  • Fresh insights which are relevant to today’s children’s media landscape
  • A unique angle/area which has not yet been explored

For the purposes of contrast please see all the sessions headed “Research” in last year’s programme: www.thechildrensmediaconference.com/sessions/ <http://www.thechildrensmediaconference.com/sessions/>
NB Research sessions on Conference Day 1 (Thursday) were repeated on Day 2 (Friday)

Submission Process and Deadlines:

  1. Please submit a 600-word abstract detailing your proposed research topic including where appropriate objectives, methods and potential outcomes.
  2. Submit your entry to Jacqui Wells, CMC Administrator, at the following email address office@thechildrensmediaconference.com <mailto:office@thechildrensmediaconference.com> by Friday 15th March 2013.
  3. Submissions will be reviewed by the CMC Research Advisory Sub-Committee. The committee members are from a variety of backgrounds; Research industry, academia, client-side and agencies.Successful applicants will be notified by 15th April 2013.
  4. If you are selected, your final presentation will be required by Friday 24th May. This is to allow the producers to identify any other sessions that the research content may be further utilised. This will increase the coverage your research session will have across the conference.
  5. Research sessions will take place on Thursday 4th July – through the day, and will all be repeated to maximise their potential audience, on Friday 5th July.


Key Dates – 2013
                  Proposals to be received by                                         Friday 15th March
Successful Applicants notified by                                Friday 15th April
Final Presentations submitted                                      Friday 24th May
Presentations at Conference                                         Thursday 4th and Friday 5th July

Notes
If possible, given commercial constraints, we will seek to publish the presentations and associated video etc. on the CMC website immediately after the conference.  Please indicate in your proposal if elements, or all of, your planned presentation will not be suitable for this.
The CMC PR agency Franklin Rae will be seeking new research which stimulates press interest in the run-up to the Conference.  Again it is important for us to know if your research is embargoed or should not be featured in this way.
It is your responsibility to clear with research subjects and partners your right to present the research at the conference (and if possible online) and to clear all content in your presentation fordisplay at the conference to a live audience.

For further clarification please email:
Shazia Ali (Producer, CMC Research Strand 2013)shazia@mintresearch.co.uk <mailto:shazia@mintresearch.co.uk>
Btisam Belola (Producer, CMC Research Strand 2013)Btisam@bbri.co.uk <mailto:Btisam@bbri.co.uk>

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