Tag Archives: advertising

CFP: Branding in a digital world

Extended Deadline: 1st of March 2013

Branding in a digital world
Advertising Research TWG
ECREA Symposium 4th-5th of July 2013 | Pompeu Fabra University Barcelona

Call

In western media systems that have become increasingly complex brands play a pivotal role in advertising communication – be it in advertising for commodities, political parties or for the media themselves. Brands reduce complexity, they are a common point of reference for suppliers and consumers, they integrate multi-channel campaigns, put lifestyles in a nutshell, attract attention, and effect sales. The symposium addresses research areas, ranging from advertising communicators, media, messages, to audiences, and effects. What are the challenges of branding communication in the 21st century? What might be the USP of communication and media scholars’ advertising research? How do brands affect the self-perception of consumers (e.g. their body image and attractiveness)? What are appropriate theoretical and methodological approaches to analyse semiotically thick and emotionally charged brands? What are effect-interrelations in multichannel branding campaigns? In order to give an overview over the wide variety of advertising research in Europe the TWG welcomes contributions from many different perspectives. Empirical and theoretical work is welcome as well as methodological, historical or critical approaches to advertising research.

Guidelines for Contributions

This symposium will consider papers in form of abstracts for double blind peer reviews. The conference also welcomes panel proposals consisting of 4 presentations.

Authors should provide a 500-words abstract for a single paper proposal. Please note the author names and affiliations on an extra cover sheet followed by an anonymised abstract page.

In all cases the panel proposals should consist of a panel abstract (500 words), in combination with abstracts for each of the individual presentations (500 words). Complete panel proposals only – consisting of 4 papers and a panel abstract – are considered for presentation. No more or less than 4 presentations should form a panel proposal. The proposals should indicate a panel chair or respondent.

All contributions should be submitted electronically in Microsoft Word, Rich Text Format, or PDF format to:

conference@advertising-research.org

Submitted abstracts preferably conform to APA 6th reference style. The conference language is English.

Important Dates

Extended submission deadline for abstracts (paper and panel proposals): 1st of March 2013, 24.00 CET

Notification of acceptance (paper and panel proposals): 22nd of March 2013

Conference
Registration and Reception 3rd of July 2013 Conference Days: 4th -5th of July 2013

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Department of Advertising – Assistant Professor Position (Istanbul Bilgi University)

ISTANBUL BILGI UNIVERSITY

Department of Advertising: Assistant Professor Position

Department of Advertising at Istanbul Bilgi University invites
applications for a full-time faculty position at Assistant Professor
rank depending on teaching and research record, starting in February
2012 or September 2012. Qualified candidates should have a Ph.D. in
Advertising or Marketing or a related discipline at the time of
employment. Successful candidates will have a strong record of teaching,
a demonstrated record of publications and strong potential for research.
Areas of specialization are open, but candidates with research and/or
applied experience in Advertising / Marketing are particularly
encouraged to apply. The successful candidate will teach undergraduate
and graduate level courses and will have the opportunity to contribute
to the development of the department. He or she will be expected to
teach two different courses per semester and is expected to have an
active research, publication agenda.

Located in Istanbul, Turkey, Istanbul Bilgi University is a highly
reputable English instruction university founded in 1998. The University
encompasses three main campuses, and holds a strong position in the
academic environment at domestic and international levels. Since its
foundation, İstanbul Bilgi University has succeeded in establishing a
unique cultural and scientific community that promotes tolerance and
respect for different lifestyles, beliefs and ways of thinking, while
strengthening its ties with various segments of the society.

The University has approximately 14,000 students, 600 academic staff
members, 6 faculties, 4 institutes, 4 schools, and 100 programs; and
offers education to students at associate, undergraduate and graduate
levels. More information about the university can be found at:
http://www.bilgi.edu.tr . The Department of Advertising offers an
interdisciplinary curriculum that emphasizes communications theory,
marketing, strategic innovation, creativity and technology. More
information about the Department of Advertising is available at:
http://www.bilgi.edu.tr/en/programs-and-schools/undergraduate/faculty-communication/advertising-program/

Review of applications will begin immediately and will continue until
the position is filled. Please submit via email a cover letter, a vita,
and supporting materials (summary statement of teaching, samples of
publications and/or works in progress). In addition, three reference
letters are required. Please submit the application to Prof. Yonca
Aslanbay at yonca.aslanbay@bilgi.edu.tr <mailto:yonca.aslanbay@bilgi.edu.tr>